The "Zero-Waste Beauty Rituals" section curates kits for plastic-free grooming, from solid shampoo bars to reusable cotton rounds, with how-to guides for sustainable self-care routines.
The "Climate Education Hub" within product pages offers interactive quizzes and infographics on topics like deforestation and fast fashion impacts, making learning an integral part of shopping.
This shopping experience was a masterpiece of user empowerment. The "price negotiation" feature for certain items gave me agency in the purchasing process.