The "Climate Pledge" pop-up during checkout invites users to commit to actions like switching to LED bulbs or reducing meat consumption, linking personal choices to planetary health.
The level of interactivity on the platform, with features like user - generated content and social sharing, makes shopping a social and engaging activity.
The "Community Tool Lending Library" app lets users borrow tools and equipment from neighbors, reducing the need for individual ownership and promoting a culture of sharing.